Are you putting your long-term advertisers on autopilot? Some clients have learned to fight back. Not long ago I met with a very smart personal injury lawyer in the Southeast. He uses a lot of television, and has for more than a decade. He made it clear to us during our first meeting that he was not going […]
Adults learn by doing, not by hearing how the trainer did it. — Chris Lytle A Quick Question for Salespeople and Sales Managers: What Have You Used? Over the past year or so since I brought this blog back from hiatus, I’ve published a lot of advice. I’ve given you tips on Preparing […]
A West Coast Toyota dealer delivered a great lesson to a TV salesperson recently. And I got to watch. The dealer was a loyal, consistent radio user — in fact, he told us that he spent nearly $50,000 a month, every month, on radio. He’d done this for years. He would occasionally advertise on the TV […]
I recently met a retailer whose television and radio commercials feature a farting penguin. […]
Timing is a funny thing. The other day I read the Miles & Co What Are You Bragging About? blog post, in which Lynn Peisker finds a hotel chain’s chest-thumping less than compelling. Peisker asks this question: Does your messaging truly reflect your above-and-beyond-brand of Shareworthy Service, or are you promising what every customer simply expects? The very […]
