You know it’s not a good sales-call day when the receptionist at a hemorrhoid clinic hangs up on you. So let me send personal greetings to Brett J. Hubbard, Aimee Hubbard, and Steven L. Gardner at the Sandy Blvd. Clinic East. I’ve got some ideas to bring you some profitable new patients — if you […]
“You rarely see anyone with your company’s name tattooed on their ass.” — Jeffrey Gitomer to his Portland sales seminar audience, justifying his assertion that the company with the most loyal customer base is Harley Davidson. ______________________________________________________________________________________ Click here to learn the shocking truth about Phil Bernstein Click this link to subscribe to Portland’s Finest […]
… but liars figure. So said Mark Twain. And the Wall Street Journal’s Carl Bialik provides some great modern illustrations of Mr. Clemens’ assertion. Ads that use numbers are “extremely effective,” says Priya Raghubir, professor of marketing at New York University’s Stern School of Business. Which is why so many marketers twist the results of […]
UPDATE The liquidation sale ended on March 15. This is just an experiment. My clients are liquidators — this weekend they’re liquidating the stock of the Oregon Golf stores. They’ve taken over a space in Tualatin for the event. I don’t golf, but I’m told that there are major bargains to be had.They’re running radio […]
A quick follow-up to my post on third-party marketing partnerships: Apparently several Portland-area businesses were taken in by the free-gas scam from Florida. The short version is that the Florida company sold vouchers that were supposedly redeemable for rebates on gas purchases. In turn, they gave out these vouchers to customers as part of a […]