Home Improvement Advertising Case Study: Energy Guard

As one of Milgard Windows’ top dealers, Energy Guard Windows and Doors has a lot to offer — great products, 27 years of expertise, and first-class installation. For several years, Energy Guard has held Smart Home Seminars where homeowners can learn everything they need to know about replacing their windows.

I’ve sat in on the presentation, and can tell you it’s far more than a sales pitch. There was a tremendous amount of valuable information on materials, energy savings, installation issues, and the new Federal tax credits.

Recently, Energy Guard used radio advertising for the first time to promote a seminar. In the video below, owner Darren Mankin talks about how it went:

______________________________________________________________________________________

Click here to learn the shocking truth about Phil Bernstein

Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog.

Request your free copy of Phil Bernstein’s white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call Phil Bernstein at 503-323-6553.

LIKE THIS POST?

Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.
Posted on
Categories: Advertising, Marketing, Phil Bernstein, Portland, Portland advertising, Portland marketing
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!

One thought on “Home Improvement Advertising Case Study: Energy Guard”