Home Improvement Advertising Case Study: Energy Guard

As one of Milgard Windows’ top dealers, Energy Guard Windows and Doors has a lot to offer — great products, 27 years of expertise, and first-class installation. For several years, Energy Guard has held Smart Home Seminars where homeowners can learn everything they need to know about replacing their windows.

I’ve sat in on the presentation, and can tell you it’s far more than a sales pitch. There was a tremendous amount of valuable information on materials, energy savings, installation issues, and the new Federal tax credits.

Recently, Energy Guard used radio advertising for the first time to promote a seminar. In the video below, owner Darren Mankin talks about how it went:


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