There’s been a steady drumbeat for months about media dollars moving from “traditional” media to online. According to a recent report by Outsell, a California company that tracks the information industry, online advertising spending will exceed print advertising for the first time this year. Here are some predicted numbers from Outsell: $120B Online/Digital $112B Print/Magazine […]
The issue of short attention spans is having a profound effect on those of us in the advertising business. It’s also causing professional speakers to radically change their presentations. Andy Nulman, a speaker, comedian, and author of “Pow! Right Between the Eyes! Profiting from The Power of Surprise”, had this to say about audiences in […]
I’m not a smoker — never have been. So when I saw this ad for Chantix, my reaction was purely academic. This is the longest, scariest disclaimer — after 17 seconds of “testimonial”, the warning language starts, and runs for more than a minute –I’ve ever seen, and my initial thought was that Pfizer was […]
Tom Gill Chevrolet, a dealership in Florence, Kentucky (near Cincinnati), is offering an interesting gift-with-purchase: dinner with Pete Rose. Be offended, or saddened, if you wish. Pete has to make a living, and he’s not allowed to do it in baseball. The only thing I want to know is whether it works.If this promotion sells […]
Let’s say you own a pizza shop, and want to accomplish two things: 1. Attract more people to your establishment 2. Inflict some damage on the competition What can you do? According to brand guru Martin Lindstrom, here’s what an Australian shop did: Instead of spreading money between off- and online ads, it spent the […]