Looking to break into the fast-paced, rewarding world of advertising sales? You could start your career — and probably finish it — with this new niche publication. According to the New York Times, Al Qaeda has launched an English-language magazine. A PDF of the magazine — the first known English-language publication thought to be produced […]
If you only have one store, and your prospect is hearing your commercial on a radio 25 miles away… You are not “conveniently located”. ______________________________________________________________________________________________________ Got a question? Wanna argue? Email Phil Bernstein here. Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here. Become a Phil Bernstein Portland’s Advertising Expert Facebook Fan here
… it may be appropriate to suspend the normal rules of effective advertising. But ultimately, some heartless, cruel advertising blogger will risk the anger of an entire nation to point out that this Lake Street Creamery ad would have been a better selling tool with an offer at the end. There, I said it. ______________________________________________________________________________________________________ […]
With a son about to graduate from college, I find myself reading articles on job-hunting that I might have otherwise skipped. CNN.com reports on copywriter Alec Brownstein, who tapped into the power of Google Adwords: While Googling some of his favorite creative directors, he came up with a brilliant self-marketing campaign.After noticing there were no […]
An absolute trainwreck of a live commercial on “The Biggest Loser”. I honestly don’t have any idea what they were hoping to accomplish with this. If the object was to sell product, or create interest in said product, they have failed miserably. Thank you (I guess) to Kailee Kinney of 1190 KEX Radio for bringing […]