I’ll be one of the presenters at the Business Northwest Virtual Summer Conference, happening over three days (July 9-11) later this week. The theme of the conference is “Getting Your Business Message Out in Today’s Economy With Today’s Technology.” There’s a live event at the Marriott on July 9th at 9:30am featuring a panel with […]
I flew halfway around the world for a copywriting lesson. We’d spent the afternoon wandering through Hoi An — a Vietnamese town near the coast that’s known for its clothing stores. It was brutally hot, and I’d already crashed back at the hotel. My wife and sons had tired of wandering into a series of […]
I can’t endorse this, as it’s basically an attempt to deceive. And the same concept showed up in the movie “You Don’t Mess With the Zohan”. But I have to admire, grudgingly, a guy who has the cojones to name his store “Going Out of Business.” _______________________________________________________________________________________________________ Check out Phil Bernstein’s Facebook Fan Page […]
The Catalyst, a blog on television advertising published by Eckstein Summers Armbruster & Company, tackles the subject of “offline media’s growing impact on online search” … an advertiser’s web site may tell them they’re getting leads from search engines, when in fact many of these leads originated with a smart (cost-efficient) television campaign. TV is […]
“A wealth of information creates a poverty of attention” — Herbert Simon, American Cognitive Psychologist, 1916-2001 I saw the quote in Jonah Lehrer’s How We Decide — a very interesting look at how the human brain processes and reacts to everything it has to handle. I thought of it recently when I heard a radio commercial […]