It’s hard to imagine a promotion as poorly planned and executed as KFC’s Grilled Chicken fiasco. If you’ve been living in a cave for the past week or so, here’s a quick review of the clusterpluck: To promote their new Kentucky Grilled Chicken, KFC offered a downloadable coupon for a free meal. And had Oprah […]
I spend a lot of time working with business owners on the most persuasive way to tell their stories. One of the most common desires I encounter is the desire to talk about everything in the commercial. It’s physically possible to talk about four different things in the same commercial. And give an address, web […]
I’m not familiar with Warren Berger. But if “All Things Considered” wants to run an interview with a guy who recommends buying radio commercials, I’m gonna post it. _______________________________________________________________________________________________________ Check out Phil Bernstein’s Facebook Fan Page — and become a Fan – here Click here to learn the shocking truth about Phil Bernstein Click this link […]
The Sunday New York Times has a look at American Idol contestant Adam Lambert. Lambert is… 1. Widely rumored to be gay, and 2. Widely considered a favorite to win the competition Homosexuality has always had a significant place in the arts, but because the vast majority of the marketplace is straight, those in charge […]
When I started working for the New York Mets in 1986, there was a nice clean line between the fans and the game: 1. The players played the game 2. The fans watched. There were exceptions — I remember a particularly violent Upper-Deck encounter between a group of intoxicated corrections officers and everyone around them […]