Adjust Your Marketing to a Changing Market — A Great Example

If there’s one thing becoming increasingly clear in 2008, it’s that marketing techniques that have worked for years — and in some cases decades — may not get the job done anymore. Like it or not, the market’s different now. Nobody knows if the differences are temporary or permanent. But for the short term, at […]

For Portland/Vancouver Home Improvement Companies Only

This is a confidential message intended for Portland-area companies home remodeling or home improvement businesses. If you are not interested in talking to local homeowners in Northwest Oregon or Southwest Washington, you are forbidden to read this post. Please log off immediately. Are they gone? Good. Now that it’s just us, I wanted to tell […]

Even More Airline Advertising

A quick follow-up to Wednesday’s post on airline ads. What the heck, why not just paint the whole airplane? On Ideoblog, Larry Ribstein’s posted a picture of a plane he rode, emblazoned with the Highland Park distillery logo. Apparently, if you ask they’ll give you a small bottle of whiskey.Here’s hoping the pilot wasn’t partaking… […]

What’s Wrong With This Promotion?

Driving to the office today, I heard a radio ad for a local X-Rated merchandise establishment — Fantasy for Adults Only. They are having a Tent Sale. And like every good tent sale, free hot dogs will be served. Would you eat a hot dog at an adult shop?   ___________________________________________________________________________________ Click this link to subscribe to […]