In the past couple of days, I’ve encountered two pharmaceutical companies who are dealing with the same issue — the taste of medicine — in two different ways. Nicorette is running radio commercials announcing “a revolution in quitting smoking… a stop-smoking gum that actually tastes good!” Apparently a common objection of Nicorette users up until […]
Would you set up a system where you deliberately disappoint and anger the people who respond to your marketing? The fitness club industry appears to be doing just that. On the Get Rich Slowly blog, J.D. Roth details his adventures as he attempts to figure out what it will cost to join a health club. The post is called […]
Time to follow up last year’s post on the SalesGenie Super Bowl ads. To start with, a note so that you don’t think I’m a complete boob: I hated them. Poor animation. Ethnically insulting, bordering on racist. Not even remotely clever. And yet… I think they’ll work. And by “work”, I mean bring in enough […]
There’a a provocative post by Chris Anderson on the Long Tail Blog about public radio. Mr. Anderson is a fan of a number of public radio shows, but doesn’t much like his local station. And he hates Pledge Week. So… I’m listening to more and more of my favorite NPR shows (This American Life, Terry […]
Can advertising work too well? Yesterday’s post got me thinking about an auto collision shop I worked with in the late 90’s. The amazing Todd Tolces created a very entertaining series of commercials in which humor was wrapped around a good sales message (I contributed by playing the commercials for the client and cashing the […]