When you work on a marketing campaign, it’s natural to want to make sure you’re targeting “the right people” with your message – the people who are most likely to do business with you. Media people have access to a variety of research tools to make some educated decisions about the kind of people who […]
The Oregonian’s Sunday print story on the issue was solid. It presented views from principals, chaperones and students. It also touched on the history of skirmishes between parents/educators and teens about their dancing — which, apparently, dates back at least to the nearly 1900’s and the Turkey Trot. [This last tidbit came from Julie Malnig, […]
All us traditional-media types recognize that all roads head to the web. My radio group knows it, the TV stations know it, and the local newspaper knows it. What we’re all trying to figure out (along with everyone else in the country) is how to get our erstwhile listeners, viewers and readers to move to […]
Arriving just days after Walter Kirn’s rant in the New York Times about the ubiquity of advertising comes the news that Wrigley Field’s ivy will have ads this year. Since I would have cheerfully sold that sponsorship if I were still working in baseball (“Come on,” I’d have insisted, “the stadium’s named after gum!”) I’m […]
A funny thing happened to SalesGenie’s Super Bowl commercial on its way to being named the worst ad of all time: apparently, it worked. For better or worse, they figured out what their target — lazy male salespeople — really wanted, presented their product as a way for those salespeople to get what they want, […]