Dr. Floyd Kasch operates Sleep Dentistry of Portland. As the name suggests, Dr. Kasch concentrates on sedation dentistry. His target patient is someone who is afraid of going to the dentist. I’ve seen statistics indicating that up to 40% of the population does not see a dentist regularly; in many cases this is because of […]
The image of the corporate jet has taken quite a beating recently. And that’s a bad thing if you’re in the private jet business — like Cessna. For the short term, at least, Cessna must reposition their product as a necessity rather than a luxury. So they’ve launched a campaign portraying the private plane as […]
In my office, our main overnight delivery service until recently was DHL. It was cheaper than FedEx, and reasonably reliable. But the word around the office was always that if you were serious about getting a package to someone overnight, you should spring for FedEx. DHL is gone now. On Christmas Day FedEx took a […]
This afternoon, Rick Lewis directed my attention to AdAge.com. On the site, Matthew Creamer salutes Kimberly-Clark, whose brand Kotex U is …keeping a cheeky Australian campaign featuring a woman, her animated beaver and the tagline “You’ve only got one. So for the ultimate care down there, make it U.” Not surprisingly the ad has sparked […]