If you’re wondering how effective free samples are in influencing consumer behavior, a new study by the Oregon Department of Human Services provides a powerful answer. According to an article on Salem-News.com, Public health researchers analyzed survey responses from 2,684 new mothers. Almost 67 percent said they were breastfeeding at the time they left the […]
In the past couple of days, I’ve encountered two pharmaceutical companies who are dealing with the same issue — the taste of medicine — in two different ways. Nicorette is running radio commercials announcing “a revolution in quitting smoking… a stop-smoking gum that actually tastes good!” Apparently a common objection of Nicorette users up until […]
Would you set up a system where you deliberately disappoint and anger the people who respond to your marketing? The fitness club industry appears to be doing just that. On the Get Rich Slowly blog, J.D. Roth details his adventures as he attempts to figure out what it will cost to join a health club. The post is called […]
Roy Williams’ Monday Morning Memo has a remarkably clear-eyed look at the forces you’re up against as you go to market in a rapidly changing society. Scroll down to “What to remember when selling in 2008.” Inspirational excerpt: “Naiveté is rare today. Your customer is equipped with a bullshit detector that is highly sensitive and […]
A short post, as I’m at Dan O’Day’s Copywriting Master Class for the next three days. Dan delivered this gem in the morning session today: “Don’t talk to me about your grass seed — talk to me about my lawn.” ____________________________________________________________________________________ Click this link to subscribe to Portland’s Finest Advertising Blog. Request your free copy […]