Category: Branding

Phil Bernstein on Susan Rich’s “Your Marketing Plan”

Last week I was interviewed by marketing expert and copywriting pro Susan Rich on her internet radio show, Your Marketing Plan.

We discussed the seven deadly advertising mistakes that businesses make, and how they can fix them. Topics ranged from copywriting to media buying to how long it takes for a campaign to work.

Click here to listen to the full interview.

And if you want a free copy of my e-book The Seven Deadly Advertising Mistakes and How to Fix Them, all you need to do is subscribe to my e-newsletter. Here’s the link to subscribe.

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Email Phil Bernstein here.

Like what you’re reading? There’s more! Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here.

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Phil Bernstein on the Radio — Find Out How to Fix Your Advertising Mistakes

Find out tomorrow, right here.

On Thursday, January 12, I’ll be appearing on Susan Rich’s internet radio show, Your Marketing Plan. I’ll discuss the seven most common mistakes companies make when they advertise, why those mistakes will hurt your results, and ways to fix them.

I’ll also tell you how you can get a free copy of my newly-revised-and-expanded report, The Seven Deadly Advertising Mistakes and How to Fix Them.

  • The Show: Susan Rich Talks — Your Marketing Plan
  • Date: Thursday, January 12
  • Time: 11am Eastern/ 8am Pacific
  • How to find it: Go here and  hit the play button at the top.

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Email Phil Bernstein here.

Like what you’re reading? There’s more! Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here.

Become a Facebook Fan of “Doctor” Phil Bernstein, Portland’s Advertising Expert  here.

If you like this post, share it — click the “Share” button below.

Writer of the Life Cereal “Hey Mikey!” Ad is Gone

If you grew up in the 70’s and watched any TV at all, there is probably a space reserved in your head for the “Let’s Get Mikey!” ad. If you, like me, never thought about the fact that someone wrote the thing, take 30 seconds to salute Edie Stevenson, who died recently at the age of 81.

[youtube=http://www.youtube.com/watch?v=vYEXzx-TINc]

My favorite part of the obituary is this line:

In addition to her daughter, she is survived by her longtime partner, Gordon H. Price; two sisters, Daphne Stevenson Penttinen and Adelita Stevenson Moore; three sons, Steven, David and Donald Mann; and five grandchildren.

She also leaves a cat, Mikey.

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Email Phil Bernstein here.

Like what you’re reading? There’s more! Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here.

Become a Facebook Fan of “Doctor” Phil Bernstein, Portland’s Advertising Expert  here.

Never Eat at a Place Called “Mom’s”…

Not long ago, I met with an auto dealer in the Midwest who was looking for a new advertising strategy. I asked him what the current dealership slogan was, and he said “A Place You Can Trust”.

I advised him to dump that slogan as quickly as he could, because:

  1. It insults the industry by implying that dishonesty is the normal state of affairs.
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  2. Nobody believes you’re trustworthy because you say so in an ad. In fact, such a claim may actually make a customer less inclined to trust you.

I was reminded of this conversation when I read about the arrest of  auto dealer Seven Maynard Gronli in Newberg, Oregon. According to authorities, Gronli

…falsified and forged documents and then presented them to DMV in order to illegally obtain titles for previously “junked” vehicles. After forging documents, Gronli then sold vehicles with clear titles.

The name of his dealership? Integrity Auto Sales.

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Email Phil Bernstein here.

Like what you’re reading? Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here.

Become a Facebook Fan of Phil Bernstein, Portland’s Advertising Expert  here.

You Know Your Ad Campaign Has Entered Popular Culture…

…when Sesame Street does a parody, and never mentions the product — because they don’t need to.

[youtube=http://www.youtube.com/watch?v=zkd5dJIVjgM&feature=player_embedded]

Congratulations to Wieden + Kennedy and Old Spice.

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Email Phil Bernstein here.

Like what you’re reading? Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here.

Become a Phil Bernstein Portland’s Advertising Expert Facebook Fan here.