In the video below, Bob Hoffman, the Ad Contrarian, tackles the claims of many that traditional advertising is dead. I’m sorry, you simply cannot kill advertising. On the final day, when the big flaming asteroid bears down on our poor little planet and all is destroyed, there’ll be only two things left: cockroaches, and […]
Last week I was interviewed by marketing expert and copywriting pro Susan Rich on her internet radio show, Your Marketing Plan. We discussed the seven deadly advertising mistakes that businesses make, and how they can fix them. Topics ranged from copywriting to media buying to how long it takes for a campaign to work. Click […]
Find out tomorrow, right here. On Thursday, January 12, I’ll be appearing on Susan Rich’s internet radio show, Your Marketing Plan. I’ll discuss the seven most common mistakes companies make when they advertise, why those mistakes will hurt your results, and ways to fix them. I’ll also tell you how you can get a free […]