An absolute trainwreck of a live commercial on “The Biggest Loser”. I honestly don’t have any idea what they were hoping to accomplish with this. If the object was to sell product, or create interest in said product, they have failed miserably. Thank you (I guess) to Kailee Kinney of 1190 KEX Radio for bringing […]
For about a year — from mid-2008 through about mid-2009 — I made a concerted effort to use social media to boost my online presence. I tended to my profile on LinkedIn, and participated in its “Answers” forum. I added a Facebook Fan Page. Put up a profile on Biznik. Tweeted regularly. And, of course, […]
Copywriting guru Dan O’Day likes to advise his students that in an ad, you’re not selling features, or benefits — you’re selling results. ESPN‘s new World Cup Soccer ad is a great illustration of the difference. The feature ESPN is selling is World Cup Soccer coverage. The benefit to watching soccer, the ad implies, is […]
When I consult with local business owners around the country about their advertising, I advise them that their message must be distinctive and meaningful — they need to say something that nobody else in town in saying, and it needs to be of value to their target. Here’s a great example of this from my […]
Does your coffee taste like… dung? There may be a reason. From New York Times comes this news: Costing hundreds of dollars a pound, these beans are found in the droppings of the civet, a nocturnal, furry, long-tailed catlike animal that prowls Southeast Asia’s coffee-growing lands for the tastiest, ripest coffee cherries. The civet eventually […]