While sitting in the reception room of a local med spa (a sales call, I assure you), I picked up a brochure for a product called Radiesse. The key word here is “correction”. They could have said “filler”  (in fact, they do, in the inside copy). Or “smoother”. Or “eraser”. But “correction” gives the process […]

…it’s what people hear.” So says language expert Frank Luntz, author of  Words that Work. When you are writing to persuade, the words you choose will profoundly affect the way your listener or reader reacts to your message.This phenomenon has applications in advertising — and in politics. Luntz recently wrote a memo to Republican members […]

By all accounts, Country Financial is a good company, offering products that benefit consumers nationwide. In an effort to be a good corporate citizen, the firm is sponsoring an historical touring exhibition called “Titanic, Treasures From the Deep”. The web site promoting the exhibition has a section called Lifeboat Challenge, where folks can take a […]