“A wealth of information creates a poverty of attention” — Herbert Simon, American Cognitive Psychologist, 1916-2001 I saw the quote in Jonah Lehrer’s How We Decide — a very interesting look at how the human brain processes and reacts to everything it has to handle. I thought of it recently when I heard a radio commercial […]
This appeared in our local paper, The Oregonian, a few days ago: Here’s the text: Our name has changed, but we haven’t. We’re still the same place we always were. We’re still the place with the most experience and the same great service. We’ve got 15 stores across the Northwest, and they all share our […]
Last week I had a conversation with the owner of a home improvement company on the East Coast. The business has been open for more than fifty years, and until fairly recently it concentrated exclusively on replacement windows. Name and location are removed here. They have expanded into other areas of home remodeling, and changed their […]
While sitting in the reception room of a local med spa (a sales call, I assure you), I picked up a brochure for a product called Radiesse. The key word here is “correction”. They could have said “filler” (in fact, they do, in the inside copy). Or “smoother”. Or “eraser”. But “correction” gives the process […]
Over the last 14 years, I’ve met with hundreds of business owners. It’s my job to learn as much as I can about the business, figure out what’s special about it, and effectively communicate that story to customers and prospects. A couple of guys named Rhett and Link somehow crossed paths with TDM Auto Sales […]