It’s all in the presentation. Note: I would credit this if I could, but have no idea where it originated — it’s just one of those things making the email rounds. I’m not even sure the person who sent it to me wants his name associated with it. ______________________________________________________________________________________________________ Got a question? Wanna argue? Email […]
… it may be appropriate to suspend the normal rules of effective advertising. But ultimately, some heartless, cruel advertising blogger will risk the anger of an entire nation to point out that this Lake Street Creamery ad would have been a better selling tool with an offer at the end. There, I said it. ______________________________________________________________________________________________________ […]
One answer to this question comes from a study conducted a few years ago by the Stanford University School of Medicine and Packard Children’s Hospital. According to AdAge.com, kids 3 to 5 years old were fed two sets of identical foods — some in McDonald’s wrappers and some wrapped in plain paper. They overwhelmingly preferred […]
With a son about to graduate from college, I find myself reading articles on job-hunting that I might have otherwise skipped. CNN.com reports on copywriter Alec Brownstein, who tapped into the power of Google Adwords: While Googling some of his favorite creative directors, he came up with a brilliant self-marketing campaign.After noticing there were no […]
Knit blogger Pdxknitterati writes today about an old Singer miniature toy sewing machine that she encountered recently at her mother’s house. From about 1926 into the 50’s, Singer marketed these to little girls. They likely made a little money on each toy sewing machine. More important, Singer established the Singer brand early with these girls, […]