Category Archives: Marketing
Selling On Your Voice Mail
This morning I made a phone call to J.R. Langlois, owner of The Safer Floor Store. I got this voice mail greeting (I’m paraphrasing from memory): Hi, this is J.R. at the Safer Floor Store. I can’t come to the phone because I’m helping my customers prevent injuries and avoid lawsuits. Please leave a message and […]
The Great Twitter Challenge: A Review
The Great Portland – Vancouver Twitter Challenge is now history. When I started working on this, I wanted to see if Twitter could work as a marketing and promotions tool. My conclusion: yes, but it’s not ready to play a major role in most companies’ marketing plans. The negative: numbers, and tracking. Numbers first — […]
Great Twitter Challenge Prize #6
Prize #6 in the Great Portland – Vancouver Twitter Challenge is not one, but two — count ’em, two! — 1-hour marketing coaching sessions with Michael Thompson of Market Accelerators. One winner will win both hours. The sessions will be either by phone or in person, depending on the location of the winner. Michael is […]
Great Twitter Challenge Prize #2
READ THE CONTEST RULES HERE PRIZES MUST BE PICKED UP IN PORTLAND Prize #2 in the Great Portland-Vancouver Twitter Challenge: A snazzy windbreaker and shirt combo (one jacket, one shirt, both size XL). The jacket is black, and the shirt is an off-white — I think they call it “stone” in the catalog. Thanks […]