Customer surveys can be a terrific way to check on your sales and customer service efforts — not everyone will fill them out (and those who do may not tell you everything you need to know), but in some cases you’ll have the opportunity to correct problems you didn’t know you had. This only works […]
From Dan Kennedy’s “No BS Marketing Newsletter” Most salespeople haven’t worked in ages. I was comparing notes about this with a friend last week, and neither of us could remember the last time we were “prospected” by a salesperson, followed up on by a salesperson we’ve previously bought something from. There’s crying in the car […]
Last week in Canada, some poor guy on a Greyhound bus was stabbed, beheaded and partially consumed by a fellow passenger. Under the best of circumstances, this would be represent a marketing challenge for Greyhound. What makes it worse, according to the Consumerist, is the nature of the company’s recent billboard campaign. How would you […]
Just a reminder for those in the Portland area — the Portland Business Alliance Cornerstones for Success event is this coming Thursday, August 7 from 4-6pm. It’s at the Portland Business Alliance, 200 SW Market Street. You can find out more, and register online, here. Once a month, the Portland Business Alliance puts on an educational […]
Actually, the product (not actually called “Smell-o-Vision”, I’m sorry to say) isn’t available in the States yet. But here’s the deal, according to BusinessWeek Cinescent, based in the German city of Hanover, has designed a machine that pumps a barely detectable aroma through a movie house’s air conditioning system to accompany on-screen ads. In early […]