“Most ads aren’t written to persuade, they’re written not to offend.” — Roy Williams What do you do when people don’t like your ads? Not long ago an ad agency pulled a home improvement commercial off the air in Portland and Seattle because several listeners had called the client to complain about it. The […]
Is your website working against the rest of your advertising? A poorly-conceived site can stop the traffic dead in its tracks. Photo Credit: Free HDR & Photomanipulations – www.freestock.ca via Compfight cc I met recently with a personal injury attorney in the south. His practice handles the usual PI stuff — car wrecks, product […]
Here is a terrific example of advertising that enters the conversation America is already having in its head. What are we thinking about on October 30, 2014? Ebola and Halloween, that’s what. Many fine American entrepreneurs are offering “Ebola costumes” this year. An organization called Doctors of the World* has set up a fundraising landing […]
Remind yourself: you are in the MONEY business, which you get by SELLING THINGS. You are not in the views, likes, friends, re-tweets, etc. business. You don’t GET PAID to pacify Google, please your peers, or by a million people watching your video of the moose parachuting from a plane in polka dot pajamas, your logo on the parachute.
The nation’s reaction to the arrival of Ebola contains a powerful marketing lesson. While statistics get ignored, stories compel people to act. When Ebola began spreading across West Africa a few months ago, there were some stories in the American press, but the public as a whole didn’t take much notice. Photo Credit: EU Humanitarian […]