Owens Corning was preparing to open a new plant in Gresham, Oregon. They needed to recruit skilled workers for some tough-to-fill positions. So Owens Corning decided to give radio advertising a try. We put together a combination radio-and-online campaign on 1190 KEX Radio in Portland. Did it work? We’ll let John McClellan of Owens Corning […]
RRW Consulting’s Direct Marketing Blog alerted me to the fact that Publishers Clearing House is aiming to get into your cell phone. According to Mobile Marketer: PCH is seeking Apple’s approval for two free, ad-supported apps for the iPhone and iPod touch, which would be distributed via the App Store. PCH has also added social […]
In the third part of our conversation on Marketing in Progress, Brett Duncan and I talk about some advantages to advertising on news/talk radio the place of streaming audio in an advertising campaign and my continuing quest to make blogging pay If you want to go back to the beginning, all three parts of the […]
The battle for consumers’ attention is a constant game of cat-and-mouse. Consumers try to filter out the onslaught of messages, and marketers coming up with new ways to get past the barriers. The war will escalate soon, as Domino’s pizza invades the living room, trojan-horse-style. According to the Wall Street Journal, Domino’s has figured out […]