How Can You Make It Easier to Buy From You?

Sales Training From Amazon Because of the date of the announcement, it seemed like an April Fools joke. But Amazon was serious… and inspired. Amazon Dash is a pack-of-gum-sized button with an adhesive strip. It connects to your Amazon mobile app, and allows you to order a pre-chosen product in a predetermined quantity, just by […]

Dash is a sales training lesson from Amazon

Does Relentless Advertising Work?

One answer to this question comes from a study conducted a few years ago by the Stanford University School of Medicine and Packard Children’s Hospital. According to AdAge.com, kids 3 to 5 years old were fed two sets of identical foods — some in McDonald’s wrappers and some wrapped in plain paper. They overwhelmingly preferred […]

child and fast food -- result of relentless advertising

How Customer-Focused Are You… Really?

Everyone says they’re customer-focused. The stark reality is that most of us aren’t. Sales coach Gavin Ingham recently expressed a frustration common to those of us in the sales training business — our clients want advice on how to close sales, but don’t seem interested in earning the right to make the sale in the first place: […]

radio sales tip: be customer-focused

How To Handle Losing a Sale to a Competitor

You thought the sale was yours. From the initial contact through the proposal stage, the customer was engaged, interested, and open to your suggestions. The contract seemed to be just a formality. Instead, client gave the business to a competitor. Sales Tip: What’s your next move?  Never blame your customers when they don’t buy from […]

radio advertising sales tip: don't beg