How do you want your customers to describe you? Can you give them an easy, short phrase to remember? Re-reading Scott Ginsberg’s How To Be That Guy recently, I happened upon this gem: PICTURE THIS: you’re sitting in the CNN Green Room, ready to be interviewed about your cool new idea, company, or product. After giving the […]
The human heart creates enough pressure when it pumps out to the body to squirt blood 30 feet. This information can be found at a website that is full of useless facts. You know what else might be full of useless facts? Your station’s Media Kit. We tend to grab pages from the Media Kit without thinking much about the […]
Here’s how: learn something valuable that your colleagues and competitors don’t know. Here’s one example: Every state has consumer protection laws designed to shield the public from deceptive advertisers. Many small business owners don’t know the laws, and can’t afford to pay a lawyer to keep them on the right side of the law. During my […]
Whose fault is it when you sell a great promotion idea and the client screws it up? My friend Rod Schwartz took issue when I said this on a recent post: “If you put together a program that drives traffic to your client’s website, and that traffic never turns into money, you have failed. Don’t […]
Some reasons to ponder come courtesy of a Roy Williams’ Monday Morning Memo essay, from way back in 2008. Read the whole thing here. Every point he makes is still valid today. Here are a couple: 2. reputation. Consider the people who don’t buy from you. Are they buying elsewhere because they haven’t heard about your company, […]
