Have you ever gone to a client’s website and gotten lost? What did you do about it? If you’re a media advertising salesperson, it’s your responsibility. Photo by iQoncept/dpc I spent last week on the West Coast meeting with advertisers in partnership with a television station sales department. Preparing for the week, I spent time looking […]
Ani DiFranco once said that every tool is a weapon if you hold it right. LinkedIn can be a very powerful sales weapon — but it will backfire if you don’t use it correctly. LinkedIn has become a powerful tool for researching and making contact with new prospects. But like any other tool, there’s a right […]
When is a link to an article more than just a link? When you can embed it into your web page. I recently discovered an online tool called Embedly that can embed an article onto a web page. From the looks of the Embedly website, it can do more than that; I’ve only been using […]
How a spur-of-the-moment selfie created a chance encounter that put me on national television. I travel a lot on business, training advertising salespeople at television stations across the United States. This means I spend a lot of time at Portland International Airport (PDX), standing and walking on the airport’s carpet. For reasons difficult to explain […]
Have you ever been stuck in an email argument that won’t end? Today’s Sales Skills Lesson: There’s Another Tool That Works Much Better A friend of mine was recently sucked into one of these endless, frustrating digital exchanges. Here’s how she dealt with it. My friend designs knitting patterns. Yarn shops around the country buy […]
