If your business is a brokerage, where it’s up to another company to actually perform once you put the deal together — or if you’ve ever just referred a friend somewhere and regretted it afterwards — you’ll sympathize with Amazon.com. Their “Marketplace” is essentially one big brokerage/referral program — “We don’t have the item you’re […]
It used to be you could escape the outside world by going to the bar. Then somebody put a neon “Budweiser” sign in the window, and another enterprising chap realized that the bathroom walls could be an advertising medium. And now, “Welcome to Napkin Advertising.” So says Nap Ads. The bar owner gets free napkins, […]
Courtesy of Roy Williams, The Wizard of Ads. Rather than just taking a set industry percentage or range, this method requires some actual thought, and some research on your part. Here’s the basic point of view: The purpose of advertising is to increase the exposure of a business beyond what’s provided by its physical location. […]
Suzanne Obermire of RRW Consulting has a thoughtful post on the struggle to establish good boundaries in direct marketing. The issue in question is mobile marketing — delivering advertising to cell phones and other mobile devices. When I take off my direct marketing hat and think about mobile marketing from a consumers’ perspective, it can […]