These come courtesy of Roy Williams’ Monday Morning Memo, this week entitled “Blind Spots”. Just two points to consider — read the whole thing here. 2. reputation. Consider the people who don’t buy from you. Are they buying elsewhere because they haven’t heard about your company, or is it because they have? I’ve never met […]
This week’s Portland Business Journal has a feature (subscription required to access the link) on Tom Rennie, who owns a chain of auto detailing shops called Autobella. Rennie’s come up with a very inexpensive way to grab market share as his industry shakes out: Every week, Rennie pores over the Internet, calling detailing businesses he […]
Perry Marshall likes to say that the object of marketing is to enter the conversation that the prospect is already having in his or her head. A great example of this is featured in the New York Times this weekend. The item in question is called LENA (for “language environment analysis”). If you’re the parent […]
… at least if you’re the prosecutor. Below is a photo of David Tarloff, who is accused of killing a Manhattan therapist. It appears on the front page of the New York Daily News website this morning. Although I’m a radio guy at heart, sometimes a picture tells a story that words and sound effects […]