Today’s lesson: make sure the folks in Marketing and Operations are talking to each other. This ad was on the front page of today’s Sunday Oregonian: As an ad professional, they had me at “$15 off plus free delivery”. A nice, simple offer. Strong call to action, with a reward for taking it. Although the […]
I’m one of those who’s come to the conclusion that there are no new ideas. Sometimes when you’re looking for a hook, the most “creative” thing you can do is move a technique from one industry to another. Multnomah County Animal Services in Oregon, recognizing the fact that there is more demand for kittens than […]
Knit blogger Pdxknitterati writes today about an old Singer miniature toy sewing machine that she encountered recently at her mother’s house. From about 1926 into the 50’s, Singer marketed these to little girls. They likely made a little money on each toy sewing machine. More important, Singer established the Singer brand early with these girls, […]
I’m no longer selling radio advertising in Portland — I moved into a new role as a nationwide advertising and marketing consultant with Jim Doyle & Associates about six months ago. So it was with a bit of surprise that the term “KXL list of advertisers” appeared in my blog’s keyword list today. From that […]
When I consult with local business owners around the country about their advertising, I advise them that their message must be distinctive and meaningful — they need to say something that nobody else in town in saying, and it needs to be of value to their target. Here’s a great example of this from my […]