Metaphors can be a very powerful persuasive tool — used properly, you can help your prospects take a mental shortcut and create a positive association in their minds. But you have to think carefully about how they may connect the dots. Portland copywriter Susan Rich thinks Ford may not have considered all of the implications […]
Once a month, the Portland Business Alliance puts on an educational forum for small and medium-sized businesses called Cornerstones for Success. The topics change each month, but each one is chosen for its relevance to the challenges faced by local merchants. On Thursday, August 7, the subject is “Advertising Avenues”. I’ll be on the panel […]
Who’s writing your copy? If it’s someone at a radio or TV station, you probably assume that you’re working with a professional who’s up to date on auto advertising laws. You may very well be wrong. A few months ago, the Oregon Department of Justice, having just issued a new set of rules, held a half-day seminar on […]
UPDATE 7/31/08 Apparently Youtube took the video down. Here’s another link: I suspect everyone who’s ever worked in advertising has dealt with at least one client like this: Thanks to Seth Godin for the alert. ___________________________________________________________________________________ Click this link to subscribe to Portland’s Finest Advertising Blog. Request your free copy of my white […]