Lots of marketing books recommend trying to see things from the customer’s point of view. And lots of companies give lip service to the idea. Few go out of their way to put themselves in their customer’s place. Which makes Nissan’s initiative in Japan all the more remarkable. According to Business Week (subscription may be […]
A couple of weeks ago, I was interviewed by Michael Thompson of Marketing Accelerators for his podcast series. The subject was advertising mistakes and how to fix them. You can download the podcast for free, listen to it on your computer, or put it on your Ipod. Download the full interview here. ____________________________________________________________________________________ Click this […]
Turner Realtors’ Portland Real Estate Blog has a post titled “Is Your House Really For Sale?” . The post offers a list of abbreviations used by real estate agents concerning how the house is to be shown. They offer some unvarnished views as to how those instructions are interpreted by buyers’ agents: KEY-LO: I have to […]
When selling, remember: If you don’t admit the downside, they won’t believe the upside. — Roy Williams Lively discussion in progress on AdRants (see the comments) regarding Ford’s new ad campaign, “Drive One”. I admit to a rooting interest here, since I have two Ford dealers as clients. The author of the post is hard […]
I didn’t see this until a Wall Street Journal columnist complained about it (and by the way, YouTube remains the most miraculous invention of my lifetime). Kellogg did a wonderful job in selling the benefits of eating All-Bran cereal. Humor is in the eye of the beholder — you may or may not find the […]