Time to follow up last year’s post on the SalesGenie Super Bowl ads. To start with, a note so that you don’t think I’m a complete boob: I hated them. Poor animation. Ethnically insulting, bordering on racist. Not even remotely clever. And yet… I think they’ll work. And by “work”, I mean bring in enough […]
There’a a provocative post by Chris Anderson on the Long Tail Blog about public radio. Mr. Anderson is a fan of a number of public radio shows, but doesn’t much like his local station. And he hates Pledge Week. So… I’m listening to more and more of my favorite NPR shows (This American Life, Terry […]
Can advertising work too well? Yesterday’s post got me thinking about an auto collision shop I worked with in the late 90’s. The amazing Todd Tolces created a very entertaining series of commercials in which humor was wrapped around a good sales message (I contributed by playing the commercials for the client and cashing the […]
Much talk recently about how social media and viral marketing are changing the way things are advertised and sold. Done well, it has some real advantages for marketers. Nancy Arter on RRW Consulting’s Direct Marketing blog has a very interesting post on the subject. Here’s an excerpt of her view: “The idea of customers selling […]