One Piece of Carry-On

I spend a lot of time working with business owners on the most persuasive way to tell their stories. One of the most common desires I encounter is the desire to talk about everything in the commercial. It’s physically possible to talk about four different things in the same commercial. And give an address, web […]

Contest: Can You Out-Market the W.H.O.?

From the world of medicine comes news that the World Health Organization will no longer use the term “swine flu”. [W.H.O. spokesman Dick] Thompson said the flu name change comes after the agriculture industry and the U.N. food agency expressed concerns that the term “swine flu” was misleading consumers and needlessly causing countries to order […]

National Public Radio Wants You to Buy Radio Advertising

I’m not familiar with Warren Berger. But if “All Things Considered” wants to run an interview with a guy who recommends buying radio commercials, I’m gonna post it. _______________________________________________________________________________________________________ Check out Phil Bernstein’s Facebook Fan Page — and become a Fan – here Click here to learn the shocking truth about Phil Bernstein Click this link […]