Here’s a terrific example of a medical practice capitalizing on current events: A Green Bay Lasik doctor is offering free lasik surgery to the replacement referees who blew the “touchdown” call at the end of the Packers/Seahawks game. Dr. Christopher Smith of Optivision Eye Care in Appleton told WFRV-TV, “The referees obviously had some vision […]
I’m one of those who’s come to the conclusion that there are no new ideas. Sometimes when you’re looking for a hook, the most “creative” thing you can do is move a technique from one industry to another. Multnomah County Animal Services in Oregon, recognizing the fact that there is more demand for kittens than […]
… but perhaps not the underlying problem. My friend Rita Radostitz recently sent me an article from David Henderson’s blog. Henderson, a PR consultant and former CBS News correspondent, writes about David Meerman Scott’s new Gobbledygook Grader. The Gobbledygook Grader is an online tool designed to ferret out “gobbledygook, jargon, cliches and over-used, hype-filled words.” Copy your […]