Coffee shop employees sometimes “salt the tip jar” — putting a dollar or two in an empty jar to influence customer behavior. Now, some in the real estate industry are borrowing the idea and implementing it on a much larger scale. Home staging companies have been around forever — real estate companies hire them to make vacant houses […]
Sometimes innovation means going backwards. And sometimes it means moving an old concept to a new industry. Much has been made lately about the return of the layaway plan — a long-out-of-fashion retail program in which an item is kept at the store while the customer makes payments on it. Until recently, the layaway had […]
For those in any industry who agonize over their media choices and then have someone “just bang some copy out”, here’s more evidence that every word can be precious. Interesting article on msn.com about how the choice of words in a listing can increase — or lower — the perceived value of the house. “In […]