In any organization of significant size, there’s a sales department and an operations department. There are three principles that apply: They need each other. They don’t understand each other. Often, they flat-out hate each other. So it is with radio stations. When an advertising salesperson sells a commercial schedule, the vision of the client travels […]
Tom Gill Chevrolet, a dealership in Florence, Kentucky (near Cincinnati), is offering an interesting gift-with-purchase: dinner with Pete Rose. Be offended, or saddened, if you wish. Pete has to make a living, and he’s not allowed to do it in baseball. The only thing I want to know is whether it works.If this promotion sells […]
After a flurry of reports that the viral hit “Old Spice Guy” campaign had resulted in a sales drop, some more numbers are in. Brandweek reports that: According to Nielsen, sales of Old Spice Body Wash—the line touted in the Wieden + Kennedy-created campaign—rose 11 percent over the past 12 months and since the effort […]
It’s all in the presentation. Note: I would credit this if I could, but have no idea where it originated — it’s just one of those things making the email rounds. I’m not even sure the person who sent it to me wants his name associated with it. ______________________________________________________________________________________________________ Got a question? Wanna argue? Email […]
When I consult with local business owners around the country about their advertising, I advise them that their message must be distinctive and meaningful — they need to say something that nobody else in town in saying, and it needs to be of value to their target. Here’s a great example of this from my […]