If you’re like most of my customers (and most of your customers), you’re probably taking a look at all of your expenses — including your marketing budget. A couple of years ago, perhaps, you could afford to spend money on things that might not work. Now, every dollar is precious. In a time when belt-tightening […]
In 2008, there’s no excuse for walking into a sales call and saying to the prospect, “Tell me about your business”. The Age of the Internet dictates that you should know something about the prospect’s business before you arrive for the first meeting. I’ve long since learned to look at the company web site, and […]
Years ago I was involved in the Portland launch of a mobile phone company called VoiceStream Wireless (now T-Mobile). The company was determined to make a huge splash. They opened a bunch of stores… spent an enormous amount of money on radio, TV, print, and transit advertising… rented Pioneer Square in downtown Portland for a […]
A reader of yesterday’s post about Sarah Palin criticized the choice as “a slimy, deliberate attempt to pander to Hillary supporters.” It’s a thought that deserves its own discussion — so here goes. I’m inclined to set aside “slimy” — this is politics, and unless money changed hands or sexual favors were granted, this doesn’t […]