“Facts tell, but stories sell” — Jim Doyle It’s interesting to watch the political left and right — especially those at the extremes — shout past each other. Each has its own set of facts, and each is firmly convinced that if the other side just accepted these facts the argument would be over. And […]
An absolute trainwreck of a live commercial on “The Biggest Loser”. I honestly don’t have any idea what they were hoping to accomplish with this. If the object was to sell product, or create interest in said product, they have failed miserably. Thank you (I guess) to Kailee Kinney of 1190 KEX Radio for bringing […]
Copywriting guru Dan O’Day likes to advise his students that in an ad, you’re not selling features, or benefits — you’re selling results. ESPN‘s new World Cup Soccer ad is a great illustration of the difference. The feature ESPN is selling is World Cup Soccer coverage. The benefit to watching soccer, the ad implies, is […]