With a son about to graduate from college, I find myself reading articles on job-hunting that I might have otherwise skipped. CNN.com reports on copywriter Alec Brownstein, who tapped into the power of Google Adwords: While Googling some of his favorite creative directors, he came up with a brilliant self-marketing campaign.After noticing there were no […]
For years, consumers have sought ways to avoid and filter out advertising. And advertisers have fought back with ways over, around and through the filters. Here are two recent developments in the battle: Product placement: as TIVO has damaged television advertising by allowing viewers to fast-forward past commercials, product placement has become an increasingly important […]
The Sunday New York Times has a look at American Idol contestant Adam Lambert. Lambert is… 1. Widely rumored to be gay, and 2. Widely considered a favorite to win the competition Homosexuality has always had a significant place in the arts, but because the vast majority of the marketplace is straight, those in charge […]
The Great Portland – Vancouver Twitter Challenge is now history. When I started working on this, I wanted to see if Twitter could work as a marketing and promotions tool. My conclusion: yes, but it’s not ready to play a major role in most companies’ marketing plans. The negative: numbers, and tracking. Numbers first — […]
PRIZE MUST BE PICKED UP IN PORTLAND Green Lubrication Solutions is providing a Motorsilk engine treatment, gas treatment, and transmission treatment — a $77 value. On the GLS website, CEO Randy Hufford says, In these expensive times, whether you are looking for better gas mileage or protecting your budget from costly vehicle repairs, […]