Great Twitter Challenge Prize #7

PRIZE MUST BE PICKED UP IN PORTLAND From Portland Nursery, we have a high-quality stoneware pot, made by Lotus International, worth $49.99. It’s 16″ wide, 10″ high, and 11″ deep. Portland Nursery is a local treasure, with two locations — 5050 SE Stark, and 9000 SE Division. Each year in the fall my radio station […]

Great Twitter Challenge Prize #3

READ THE CONTEST RULES HERE PRIZE MUST BE PICKED UP IN PORTLAND Great Portland-Vancouver Twitter Challenge Prize #3 is from www.maternitique.com: Bebe Spa Travel Pack (retail value: $54)   Travel can be stressful for babies of any age. Being in new environments can trigger inflammation and outbreaks in babies with extra-sensitive skin conditions like eczema […]

When Can You Stop Advertising?

One of the most common questions a new advertiser will ask is, “How long do I need to advertise?” To answer, advertising people like to tell the story of the day McDonald’s decided to stop. For one day, the story goes, McDonald’s pulled everything — radio, TV, print, you name it. They’d been relentlessly marketing […]

Using Keywords to Compete Online

Among the information available to me as WordPress blogger is a list of search terms that readers use to get to my blog. Every so often I learn something interesting — for example, by accidentally mis-spelling Sarah Palin’s name (as “Sarah Pailin”), I picked up a bunch of traffic from political junkies who made the […]

Opportunity Missed

The cover story in the current Business Week contains a powerful photograph of a man in New York’s Times Square. I don’t know him or anything about his situation, and hope he finds a job soon. But I can’t help but lament the opportunity he may have missed. Within that missed opportunity is a copywriting […]