Driving to the office today, I heard a radio ad for a local X-Rated merchandise establishment — Fantasy for Adults Only. They are having a Tent Sale. And like every good tent sale, free hot dogs will be served. Would you eat a hot dog at an adult shop? ___________________________________________________________________________________ Click this link to subscribe to […]
I subscribe to Roy Williams‘ view that campaigns rarely fail because they use the wrong medium; they fail because they deliver the wrong message. But it’s an uphill battle — one of the most common objections an advertising salesperson hears is “We tried [name of medium here] and it didn’t work.” The other day a […]
Many of my long-time customers are now, finally, using their web sites as selling tools. They often ask how they can most effectively drive prospects to their sites, and convert them to customers. Here are seven techniques, based on education and trial-and-error in the field: 1. Have one call to action in the ad — […]