The Seven Deadly Advertising Mistakes

I recently completed a 13-page white paper called “The Seven Deadly Advertising Mistakes and How to Fix Them.” It’s a study of some of the most common ways that companies waste their advertising dollars — along with suggestions to make those dollars work harder and smarter.

Among the subjects I cover are:

Why trying to reach the largest possible audience can actually hurt your results.

What your prospects are really interested in (hint: it’s not you),

How many topics you should cover in each ad

The one item that must be in your advertising if you want to generate results

Why you should stop agonizing about reaching “The Right People” — and what you should concentrate on instead.

Why you may be leaving money on the table even if your marketing generates new customers.

You can download a copy of this report at no charge by signing up here.

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Categories: Advertising, Copywriting, Marketing, Phil Bernstein, Portland, Sales, Uncategorized, www.fixadmistakes.com
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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