Category Archives: Advertising
A Marketer’s Defense of the Ice Bucket Challenge
A Nigerian Prince Shows You How to Target Prime Prospects
If you have an email address, you have undoubtedly received several variations of the “Nigerian scam” over the years. This is a message purporting to be from someone representing a high official in that African nation. There is a big pot of money hidden somewhere, and they need your help in getting it out of […]
How Long Will It Take For The Advertising To Work?
Whenever we present an advertising plan to a new client, one of the first questions we hear (right after “How much will it cost”?) is “How long will it take to work?” It’s a difficult question to answer — some products are impulse buys while others require painstaking research… some people need it now while others […]
“I Never Click on Google Ads” and Other Marketing Myths
Anyone who has sold television advertising has run into this objection when presenting the schedule: “I never watch that show”. The client, of course, believes that if he or she never watches it, then nobody watches it. Now that our business has expanded into the online arena, there’s a new variation on the theme: “I […]
