In the video below, Bob Hoffman, the Ad Contrarian, tackles the claims of many that traditional advertising is dead. I’m sorry, you simply cannot kill advertising. On the final day, when the big flaming asteroid bears down on our poor little planet and all is destroyed, there’ll be only two things left: cockroaches, and […]
I was meeting with the owner of an upscale ladies boutique in a southeastern state. Although the store sold all manner of women’s clothing, the largest revenue driver was shoes. Apparently, ladies love shoes. Who knew? The conversation had just turned to social media, and I asked the owner how effective the store Facebook page […]
Recently a television Account Executive in Iowa brought me a copy of the local YellowBook – one of the two “major” phone directories in that part of the state. She showed me an ad that appears just inside the front cover. The headline was “Directory Options”, and the first line read: “To opt out of […]
The #1 competitor you face today isn’t another company. It’s the customer’s decision to do nothing, to make no change at all…The value they perceive that you offer isn’t big enough to offset what they think it will cost to implement something new.” — Kevin Davis, President of TopLine Leadership and author of “Slow Down, […]
Here’s a terrific example of a medical practice capitalizing on current events: A Green Bay Lasik doctor is offering free lasik surgery to the replacement referees who blew the “touchdown” call at the end of the Packers/Seahawks game. Dr. Christopher Smith of Optivision Eye Care in Appleton told WFRV-TV, “The referees obviously had some vision […]