This isn’t a new product, but it’s a new advertising category for most of us: The category is medical marijuana. For most of our lives, it’s been against the law everywhere in the country. But in the past few years, a steadily increasing number of communities have decriminalized the possession and use of the drug […]
…when Sesame Street does a parody, and never mentions the product — because they don’t need to. Congratulations to Wieden + Kennedy and Old Spice. ___________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here. Become a Phil Bernstein Portland’s Advertising Expert Facebook Fan here.
Today’s lesson: make sure the folks in Marketing and Operations are talking to each other. This ad was on the front page of today’s Sunday Oregonian: As an ad professional, they had me at “$15 off plus free delivery”. A nice, simple offer. Strong call to action, with a reward for taking it. Although the […]
In any organization of significant size, there’s a sales department and an operations department. There are three principles that apply: They need each other. They don’t understand each other. Often, they flat-out hate each other. So it is with radio stations. When an advertising salesperson sells a commercial schedule, the vision of the client travels […]
I’m a Delta Airlines frequent flyer. Not quite George-Clooney-“Up In The Air”-frequent, but I average two round-trips a month on the airline, have managed to hit Gold Medallion status, and have an outside shot at Platinum. A week ago, I was one of 180 passengers who had to hike from one terminal to another at […]