The other day my ex-radio colleague and fellow blogger Jennifer Schurter brought the a recent Quiznos commercial to my attention. Quiznos has decided to use singing cats to promote their new value menu: In this endeavor, Quiznos is emulating Mcdonald’s’ iconic singing fish campaign. Like McDonald’s, they’re using a deliberately-obnoxious singing “animal” to cut through […]
In the past decade, we’ve lost some important behind-the-scenes giants in the world of brands. Adolph Levis, who developed the Slim Jim meat snack, died in 2001. – Arthur Schiff, the advertising copywriter who coined the phrases “But wait, there’s more!”, “Isn’t that amazing?” and “Now How Much Would You Pay?” passed away in 2006. […]
After a flurry of reports that the viral hit “Old Spice Guy” campaign had resulted in a sales drop, some more numbers are in. Brandweek reports that: According to Nielsen, sales of Old Spice Body Wash—the line touted in the Wieden + Kennedy-created campaign—rose 11 percent over the past 12 months and since the effort […]
I’m one of those who’s come to the conclusion that there are no new ideas. Sometimes when you’re looking for a hook, the most “creative” thing you can do is move a technique from one industry to another. Multnomah County Animal Services in Oregon, recognizing the fact that there is more demand for kittens than […]
I spent fifteen years selling radio advertising for a 7-station group that included a variety of formats. Although I was expected to sell all of them (and did, thank you very much), I came to believe that pound-for-pound, my two news/talk stations were much more effective advertising vehicles than my music stations. The advertising agencies […]