Deadspin alerted me to this video by Ben Gullett. Ben’s dad, Mark Gullett, was laid off from his marketing position with hockey’s Tampa Bay Lightning. So Ben put together the video in an effort to help his father get a job. As a piece of advertising, there’s much to criticize: 1. It’s all about the […]
The full page ad in Sunday’s New York Times offers an Ellen Tracy Trench for $150. There’s a color photograph, and the caption underneath says THERE’S NOTHING NAUGHTY ABOUT BUYING THIS TRENCH… WEARING IT, HOWEVER, IS ANOTHER STORY. Who might buy — and wear — a coat like this? I’m thinking that the target is, […]
While most of you were out having a wild Saturday night, I was home reading one of Dan Kennedy’s marketing newsletters. Go ahead. Envy me. In the newsletter, Dan described the “dry cleaner’s secret” — a method that a dry cleaning franchise operation used to ramp up its business, quickly. Using a series of carefully-designed […]
My son Tyler won his Cub Scout Pack wreath-selling championship three years in a row. He did it the old-fashioned way — by personally calling his relatives and parents’ friends, and personally touring his dad’s office every year asking for the order. His younger brother Ryan followed that up by winning the Pack wreath sale trophy […]