Category Archives: Advertising
Phil Bernstein is a Twittering Fool!
You can subscribe to my blog. You can connect with me on LinkedIn. You can “Friend” me on Facebook. And now, I’m on Twitter, too. Frankly, I’m not sure why, exactly. But supposedly, this blog is now synced up with Twitter, so my “followers” (assuming I have any) will get a “tweet” when I publish […]
Using Radio To Get Customers to Your Web Site — 7 Proven Techniques
Many of my long-time customers are now, finally, using their web sites as selling tools. They often ask how they can most effectively drive prospects to their sites, and convert them to customers. Here are seven techniques, based on education and trial-and-error in the field: 1. Have one call to action in the ad — […]
The Gardenburger Mess — How Not to Handle a Crisis
It started last weekend, when small signs at Burgerville outlets notified customers that the chain was temporarily taking Gardenburgers off the menu. The story picked up steam when Burgerville placed a huge order with a small local meatless-patty manufacturer. Now, it’s exploded into public view as grocery giant Fred Meyer announces that it has pulled […]
Not Even Cocktail Napkins Are Safe
It used to be you could escape the outside world by going to the bar. Then somebody put a neon “Budweiser” sign in the window, and another enterprising chap realized that the bathroom walls could be an advertising medium. And now, “Welcome to Napkin Advertising.” So says Nap Ads. The bar owner gets free napkins, […]