Just a reminder for those in the Portland area — the Portland Business Alliance Cornerstones for Success event is this coming Thursday, August 7 from 4-6pm. It’s at the Portland Business Alliance, 200 SW Market Street. You can find out more, and register online, here. Once a month, the Portland Business Alliance puts on an educational […]
Metaphors can be a very powerful persuasive tool — used properly, you can help your prospects take a mental shortcut and create a positive association in their minds. But you have to think carefully about how they may connect the dots. Portland copywriter Susan Rich thinks Ford may not have considered all of the implications […]
Once a month, the Portland Business Alliance puts on an educational forum for small and medium-sized businesses called Cornerstones for Success. The topics change each month, but each one is chosen for its relevance to the challenges faced by local merchants. On Thursday, August 7, the subject is “Advertising Avenues”. I’ll be on the panel […]
Church of the Customer’s Ben McConnell uses the airlines’ current troubles as a springboard to discuss membership fees — would instituting a membership fee (like Costco, etc) in frequent-flyer programs generate real loyalty? Research in the 1990s by Alan S. Dick in the Journal of Product and Brand Management might indicate yes. In conducting computerized […]
Richard Laurence Baron’s Signalwriter Blog tipped me off to the fact that in the Czech Republic, they’re putting advertising on dog poop bags. If the radio/online thing doesn’t work out for me, it’s good to know what the next step will be on my career path… __________________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? […]