Tuesday’s Wall Street Journal article on first-time Super Bowl advertisers begins this way: Super Bowl viewers will be on the lookout for rookie mistakes — and not just on the field. Advertising at the big game is a gamble for newcomers not just because of the rising cost of buying the ads — advertisers are […]
Over at Landing the Deal, Dan Tudor uses the launch of the $2,500 Tata Nano automobile as a jumping-off point in the debate over whether the lowest price always wins. Below are a couple of cases where it doesn’t: In his book Influence: The Psychology of Persuasion, Robert Cialdini writes of a jewelry store owner […]
It’s a cliche in the sales and marketing world — people make buying decisions emotionally, not logically. Tracy Coenen of WalletPop offers evidence from the world of cosmetics. Citing a university study of 300 women in England, Coenen reports that women using a product that isn’t working are likely to keep using it — and […]
My former colleague Randy White is an activist in the Peak Oil movement. On his Lawns to Gardens Blog he’s posted a split-screen video. On the right side, a very attractive young woman, dressed for extremely warm weather, does a dance that would melt a glacier. On the left side, the same woman (I think), […]
Ben McConnell of Church of the Customer has made a yearly tradition of keeping all of the direct mail he receives during the holiday season — and putting it on a scale. This year: 21.5 pounds. Up over two pounds from last year, and a more-than-50 percent increase from 2005. His post gives some examples […]